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From Digital Trends

The Web is a dangerous place for privacy. Here, a list of the companies that are tracking your Web activity on the top 100 most-visited websites in the United States.

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love.

But such activity has come under increasing scrutiny from privacy advocates, and even the U.S. government. Which got me thinking: What are these companies that are doing the tracking? And which websites are they using to gather this information? Using two of the most popular anti-tracking extensions, Ghostery and Do Not Track Plus, I visited each of the top 100 most-visited websites in the U.S., according to Alexa, to dig a bit deeper into this whole tracking debacle.

In total, about 125 different companies or company products are used to track your online activity through the top 100 sites. Many of these are simple advertising networks — but others are particularly nefarious. To get a better sense of what each of these companies are, I reached out to attorney Sarah Downey, a privacy strategist for Abine, which created Do Not Track Plus. Based on her extensive research, here are some of the companies you should be most concerned about.

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Ghostery sees the “invisible” web, detecting trackers, web bugs, pixels, and beacons placed on web pages by Facebook, Google Analytics, and over 600 other ad networks, behavioral data providers, web publishers – all companies interested in your activity.

 

PROTECT YOUR PRIVACY
Ghostery is built and maintained for users that care about their online privacy, and is engineered with privacy as a primary goal. Ghostery use is anonymous. No registrations or sign-ups are required. The Ghostery plug-in does not place cookies into your browser. Neither the Ghostery application nor Evidon receives any data from Ghostery users unless the user opts-in to participate in GhostRank. GhostRank data itslef is anonymous, is NEVER used for advertising targeting purposes, and is only shared in aggregated, non-personal, statistical form.

CONTROL
Ghostery allows you to block scripts from companies that you don’t trust, delete local shared objects, and even block images and iframes.

CONNECT

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